Pricing

Start with the menu. Add only what you need.

We save managers and staff time.

Essentials is the interactive, multilingual digital menu — the product and the on-ramp. Bolt on operational modules à la carte as you grow, or get everything with All-Access. Buy one or two add-ons and save; once you'd add several, All-Access is the better deal.

Compare Plans

Essentials and All-Access

Every restaurant starts with Essentials — the interactive multilingual menu. All-Access bundles every add-on module (including ones we add later). Prices are per location; quarterly saves about 10% and annual about 25%.

Build your plan

Choose a plan and cadence, add the modules you need, and see your price before checkout.

That Menu App Essentials $441/year The interactive menu and safety layer — add modules as you grow.
That Menu App Pro: All-Access $890/year Everything included — every module, current and future.
All-Access includes every module — nothing to pick.

White-Glove Setup

$1,000 one-time add-on for menu structure, digital menu launch setup, translations, filters, staff tools, and launch review.

Subscription $890/year
White-Glove Setup Not added
Due Today $890
Prices are per location. Quarterly saves about 10% and annual about 25%. You'll confirm everything at checkout.
Continue to checkout
White-Glove Setup $1,000 one-time add-on. Add it to any plan when you want hands-on help building the first menu system.

Add-on modules

Bolt on only the operations you run. Each module unlocks a set of tools for your team. Add or remove them as your restaurant changes.

Team Development
Flashcards, challenges, and scored training that build menu knowledge across the team.
$25/mo
Wallboards
Live kitchen and lobby wallboards driven by the same menu system.
$15/mo
Scheduling & Lineup
Team scheduling connected to the roster your menu tools already use.
$12/mo
Supplier / Distributor
Connect supplier and distributor catalogs to your ingredient and menu data.
$20/mo
Kitchen Display (KDS)
Route fired tickets to kitchen and bar stations, with service areas and printing.
$25/mo
Order Pad
Take and route orders from the interactive menu with kitchen-ready tickets.
$29/mo
Location Archiving
Keep menus and records from closed or seasonal locations searchable.
$12/mo
SMS / Notifications
SMS and notification delivery for guest and staff workflows.
$5/mo
Advanced Analytics
Deeper reporting on menu engagement, guest search intent, and team performance.
$25/mo

TMA Isn't Just Another Cheap Tool

The value is in the operating time it gives back. One menu system supports the guest experience, the staff experience, and the way managers keep information current.

Operational infrastructure A cleaner way to keep menu details current across guest, staff, and operator surfaces.
Training platform Flashcards, challenges, recipes, and internal references help menu knowledge become repeatable.
Guest experience layer Guests can scan, search, filter, translate, and understand the menu before they order.
Multilingual allergen-safe menu system Translation, allergen details, and preference filters reduce guesswork during service.
Restaurant operating system The menu becomes a living source of truth instead of scattered files, PDFs, and verbal updates.

What It Helps Save

We save managers and staff time. That is the most important promise, and the other savings come from fewer moments where missing menu information costs the restaurant.

Managers and staff time We save managers and staff time by reducing repeated menu questions, scattered updates, and training friction.
Training inefficiency Better menu knowledge can save thousands annually by making onboarding and shift refreshers more repeatable.
Comps and send-backs Clearer allergens, dietary filters, translations, and item details reduce massive hidden costs from avoidable ordering mistakes.

Estimated Static-Menu Cost Per Year

Use the compact calculator from the landing page to compare the hidden annual cost of static menus with the price of a living menu system.

Conservative estimate

Estimated static-menu cost per year

$8,503 per year in repeated questions, training friction, and avoidable comps
Rough annual labor-time equivalent $2,995 Annual binder materials $33 Annual comp exposure $5,475
Edit calculator assumptions

Included In Essentials

Essentials is the interactive multilingual menu and the safety layer — always on, never paywalled. Ordering, kitchen, reservations, scheduling, and the rest are add-on modules above.

Interactive multilingual Dynamic Digital Menus Scan-friendly menus that support translation and clearer guest self-service.
Allergy and dietary filtering Help guests find items that match restrictions, preferences, and ingredient concerns.
Real-time menu updates Change menu information once and keep more surfaces aligned.
Guest preference filtering Make menu discovery easier for guests looking for specific dishes, styles, or needs.
Pairing suggestions Surface useful pairings and item relationships when guests are deciding.
Staff menu reference Give teams a reliable menu reference instead of relying on memory every shift.
Allergen and dietary safety gate Items can't go public until allergens are confirmed — safety is part of Essentials, never an add-on.
White-glove onboarding Available as a $1,000 one-time add-on for hands-on launch support.
Printable exports Support table tents, launch materials, and operational print needs.
Multi-device access Use the system across the devices your team already has.

Price-Lock Guarantee

Lock Today's Pricing for Life

Annual members lock today's pricing for life. Restaurants that join on annual billing permanently retain their original pricing for as long as their subscription remains active and in good standing.

As That Menu App continues expanding with menu intelligence, POS integrations, multilingual guest tools, advanced training systems, analytics, supplier integrations, and operational automation, pricing for future members will increase.

Price-Lock Terms: The price lock applies to the plan and modules active at signup and remains locked for the life of the active account. Future specialty modules, third-party integrations, enterprise services, usage-based features, and optional add-ons may be priced separately.
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